Volvo's future remains a subject for rumors and speculation, but none of this uncertainty is evident at their display (the same can't be said for Saab, whose area looks more like a morgue).

Adjacent to a rack of leather t-shirts sits the Volvo S60 concept, an indication of the brand's new style direction and its upmarket aspirations. The last vestiges of traditional squareness have been banished in favor of  "racetrack design," meaning flowing, curving lines that follow the length of the vehicle. There's also a new, bulging face.

Being a Volvo, the concept also previews some new safety technologies, including sensors that can detect pedestrinas and activate full braking when necessary.

The S60 looks larger than the current model, hinting at the next car's move onto the larger S80 platform.

Designers said most of what we see on the exterior will make it to the production car in the 2010 calendar year, minus some wilder details, like sliding suicide doors and the viking sailors featured in the headlamp housings. Interior designer Lars Falk concedes much of his work, including the crystal floating dash, will fall by the wayside.