To help bridge the gap between the resale value of their current truck and sales of the new 2009 F-150, Ford is offering buyers a choice of $2000 cash back or 6.9 percent financing for trading in their old model for the new.

Over the past eighteen months, truck sales have fallen drastically - blamed in part due to rising gas prices, a weak housing market, and the present credit crisis.  As a result, truck owners held vehicles with poor resale value, while automakers like Ford are unable to sell their new truck offerings.  F-150 sales in particular have fallen 27 percent since last September.

It is unknown whether the new deal will offer much help for Ford's beleaguered pickup, but its assistance to both buyers and dealers may offer a timely and appreciated advantage.

The new F-150 starts at $21,320, while its most popular model, the XLT SuperCab, carries a base price of $29,160.

Source: pickuptrucks.com