If VH1 were to someday create a “Behind the Music” episode about the Hummer brand, the events of this week might play as its low point, when its fall from fame left it broke and friendless. Amid news that GM is shopping the brand, one of its largest standalone dealers closed its doors Tuesday and plans to open a Smart franchise in its place.
Towbin Hummer of Las Vegas at one time epitomized the brand’s popularity - selling tricked out SUV’s in a city known for big and flashy displays of wealth. Owner Dan Towbin is himself a Hummer driver and enthusiast and touts the vehicles’ safety. But he closed the franchise for the same reasons GM is looking to jettison the brand - slowing sales and declining profits. He said he wanted to buy another GM franchise at some point, but for now is focusing on starting the Smart dealer.
Source: Wall Street Journal