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Coolest Automotive Logo Ever?

Fiat Grande Punto Abarth S2000 Badge
Posted February 27 2007 08:58 AM by sfowle 
Filed under: Editors' Soapbox, Stuart Fowle, Hatchbacks

The Abarth name has been brought back to life thanks to Fiat, and it got us thinking. Does a cooler logo exist in the world of cars? Lamborghini and Ferrari might be close, but nothing can step to the scorpion.


The Abarth name has been brought back to life, adorning the bumpers and windows of a special edition Fiat Grande Punto to be sold in Europe. The Punto won't ever be sold here-or any Fiat for that matter-so this news isn't relevant to us, unless you're a fan of rally racing, where a modified Abarth Punto will take the stage. What really grabbed our attention, though, is the fact that Abarth has, hands down, the coolest logo ever created. Just look at it. It's police badge-shaped, and inside is a small stripe of Italian flag colors right above a giant scorpion. A SCORPION! The yellow and orange background makes the creepy crawler even meaner. Comment below if you think any logo is better, and we'll create a list of the top five later in the week.

Fiat Grande Punto Abarth S2000
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