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As Car Sales Fall, Insurance Fraud Increases

11099430 Posted October 15 2008 10:06 AM by Automobile Staff

As the nation's economy crumbles and the job market falters, many drivers are finding it difficult to make their car payments, and are looking for a way out. Unfortunately, one popular way lies with insurance fraud:...

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Filed under: Marketing, Other Staffers  |  Comments (1)


2010 Infiniti EX Gains Legroom, New Marketing Approach

10623196 Posted October 14 2008 12:13 PM by Automobile Staff

After only one year on the market, the Infiniti EX crossover is being substantially tweaked for 2010.

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Filed under: Marketing, Other Staffers, Infiniti, Crossovers  |  Comments (1)

Ford Pushes New Deal to Promote 2009 F-150

10833746 Posted October 14 2008 10:12 AM by Automobile Staff

To help bridge the gap between the resale value of their current truck and sales of the new 2009 F-150, Ford is offering buyers a choice of $2000 cash back or 6.9 percent financing for trading in their old model for the new.

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Filed under: Marketing, Other Staffers, Ford, Pickups  |  Comments (1)

GMAC to Limit Availability of Loans

10594189 Posted October 14 2008 07:43 AM by Automobile Staff

GMAC, the primary lending source for GM vehicle purposes, announced Monday it will severely restrict its future auto loans.

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Filed under: Marketing, Other Staffers  |  Comments (0)

Toyota Offering Zero Percent Financing on Eleven Models

10522270 Posted October 13 2008 11:15 AM by Automobile Staff

For years, Toyota has stood out from other major automakers for moving its product off dealer lots without resorting to costly incentives and interest rate deals. Amid historically bleak market conditions, Toyota now...

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Filed under: Marketing, Other Staffers, Toyota  |  Comments (0)

Toyota Blames Public Mentality for Poor Sales

10508677 Posted October 10 2008 10:18 AM by Automobile Staff

With news of the poor economy pouring in through virtually every news medium, many consumers believe good credit isn't enough to secure a loan - particularly one large enough for a new automobile.

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Filed under: Marketing, Other Staffers, Toyota  |  Comments (0)

Buyers Avoid Premium Luxury Cars for Psychological, not Financial Reasons

10707524 Posted October 3 2008 12:20 PM by Automobile Staff

Thanks to the recent Wall Street crisis, sales of vehicles in the $100,000 range are beginning to stumble - but the reason may be more psychological than financial.

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Chrysler Raises its 2009 Vehicle Prices

10705913 Posted October 3 2008 10:07 AM by Automobile Staff

If you're thinking about purchasing a 2009 Chrysler, Jeep, or Dodge vehicle, you may spend more than you anticipated.  Chrysler's announced a series of price increases for its entire 2009 lineup.

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Filed under: Marketing, Other Staffers, Chrysler  |  Comments (0)

Nissan "Premium Factory" Replaces Infiniti Brand in Japan

11041512 Posted October 1 2008 08:53 AM by Evan McCausland

After two decades, North Americans seem okay with Nissan's decision to market premium vehicles under the Infiniti moniker - but that may not be the case in Japan.  Such uncertainties are the reason why the automaker's...

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Filed under: Marketing, Evan McCausland, Nissan  |  Comments (1)

Goodbye, Musical Road

Californians Remove a Honda-Built Singing Street
11010942 Posted September 26 2008 12:18 PM by Automobile Staff

From simple radios, to 8-Track Players, to MP3s and surround sound, cars have long gone together with music. One road in Lancaster, California, gave drivers a new way to experience music in their cars: through their tires.

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Filed under: Marketing, Other Staffers, Honda  |  Comments (1)

GM 100th Anniversary Sales Event Offers Employee Pricing on 2008 Cars, Trucks

10466963 Posted August 19 2008 07:47 AM by Evan McCausland

In a last-ditch attempt to move inventory from dealers' lots, GM is launching the 100th Anniversary Sales Event, a promotion offering employee pricing on all remaining 2008 models.

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Filed under: Marketing, Evan McCausland  |  Comments (0)

Buy a Dodge Caliber, Save the Princess!

Japanese "Dodge-Quest" channels "Zelda," touts Caliber
10043033 Posted July 28 2008 01:01 PM by Evan McCausland

What do 8-bit graphics, "The Legend of Zelda," and a Dodge Caliber have in common?  We're not sure, but they're all included in "Dodge-Quest," a new online video game tied to Dodge's Japanese marketing effort.

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Filed under: Marketing, Evan McCausland, Dodge  |  Comments (0)

GM Begins Buying Out Hummer Dealerships

10040945 Posted July 28 2008 07:38 AM by Evan McCausland

GM's latest wave of buyouts may not affect employees, but Hummer dealers instead.

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Filed under: Marketing, Evan McCausland, Hummer, SUVs  |  Comments (0)

Buy a Nissan GT-R , Get Free Nurburgring Lessons

9787679 Posted June 20 2008 08:11 AM by Evan McCausland

The practice of giving free performance driving seminars with the purchase of a performance car isn't anything new, but we do like the tactic dreamed up by Nissan's British sales wing:  Buy a 2009 GT-R, and learn to...

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Filed under: Marketing, Evan McCausland, Nissan, Exotic Cars  |  Comments (0)

Breakfast of Marketers

9849661 Posted May 16 2008 12:45 PM by Automobile Staff

The Edge is one of Ford's best-selling vehicles lately, and I think I just figured out why. The crossover SUV is likely enjoying a big up-tick in volume because of a brilliant promotion involving Kellogg's Hot Wheels...

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Filed under: Marketing, Joe Lorio, Ford  |  Comments (0)

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