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GM 100th Anniversary Sales Event Offers Employee Pricing on 2008 Cars, Trucks

10466963 Posted August 19 2008 08:47 AM by Evan.McCausland

In a last-ditch attempt to move inventory from dealers' lots, GM is launching the 100th Anniversary Sales Event, a promotion offering employee pricing on all remaining 2008 models.

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Filed under: Marketing, Evan McCausland  |  Comments (0)


Buy a Dodge Caliber, Save the Princess!

Japanese "Dodge-Quest" channels "Zelda," touts Caliber
Dodge-Quest - Main Screen Posted July 28 2008 02:01 PM by Evan.McCausland

What do 8-bit graphics, "The Legend of Zelda," and a Dodge Caliber have in common?  We're not sure, but they're all included in "Dodge-Quest," a new online video game tied to Dodge's Japanese marketing effort.

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Filed under: Marketing, Evan McCausland, Dodge  |  Comments (0)

GM Begins Buying Out Hummer Dealerships

Hummer Dealership Posted July 28 2008 08:38 AM by Evan.McCausland

GM's latest wave of buyouts may not affect employees, but Hummer dealers instead.

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Filed under: Marketing, Evan McCausland, Hummer, SUVs  |  Comments (0)

Buy a Nissan GT-R , Get Free Nurburgring Lessons

2009 Nissan GT-R Posted June 20 2008 09:11 AM by Evan.McCausland

The practice of giving free performance driving seminars with the purchase of a performance car isn't anything new, but we do like the tactic dreamed up by Nissan's British sales wing:  Buy a 2009 GT-R, and learn to...

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Filed under: Marketing, Evan McCausland, Nissan, Exotic Cars  |  Comments (0)

Breakfast of Marketers

cereal Posted May 16 2008 01:45 PM by AutomobileStaff

The Edge is one of Ford's best-selling vehicles lately, and I think I just figured out why. The crossover SUV is likely enjoying a big up-tick in volume because of a brilliant promotion involving Kellogg's Hot Wheels...

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Filed under: Marketing, Joe Lorio, Ford  |  Comments (0)

It appears that I want a potbellied pig. Sweet.

2008 Honda CR-V Advertising Makes no Sense
Yes! A potbellied pig! Posted May 2 2008 01:50 PM by SSmith

Honda's CR-V reads minds. In other news, I'm apparently craving sandwiches and fat, hairy pigs. Good thing they told me.

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Filed under: Marketing, Sam Smith, Honda, SUVs  |  Comments (0)

Why Saabs Are Considered Born From Jets

Why Saabs Are Considered Born From Jets
Saab Posted May 1 2008 01:38 PM by AutomobileStaff

"Born from jets" isn't just a Saab advertising line - it's what the Saab name actually stands for.

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Filed under: Marketing, David Yochum, Saab  |  Comments (1)

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